What goes in a website media kit
- Your site in one line: what it covers and its address.
- Traffic: monthly pageviews and visitors, from your analytics.
- Who reads it: roles, interests, countries.
- Each sponsor spot with its format, price and period.
- Past sponsors, if you have them.
- How to book: a booking page or an email.
Not sure what to charge? See what websites charge for banner ads and how to build sponsorship packages.
Questions
What is a media kit for a website?
A one-page sheet that tells a sponsor who reads your site, how many people visit, which sponsor spots you sell and what each costs. Brands ask for it before they book.
What should a website media kit include?
Your site and what it covers, monthly pageviews and visitors, who your readers are, each sponsor spot with its price and period, past sponsors, and how to book.
How do I price my sponsor spots?
Start from what similar sites charge. Sites that publish a monthly price ask a median of $100 a month for their cheapest spot.
Is this free?
Yes. No account needed. Signed-in owners can fill it from their own site’s counted traffic and spots.